Rehive brand.
The pieces that make Rehive look and sound like Rehive. Logo, colour, type, UI and voice — one source of truth for the team and partners.
Logo
The legacy hive mark and wordmark — restored as a placeholder while the new brand logo is designed. Give it room; don't stretch or recolour it. A new mark lands here later.
paydirect product
Colour
Paper and ink do the work. Signal violet is the primary accent, for CTAs and highlights; mint is the secondary accent, for live and success states. Use both sparingly. Everything else is a quiet supporting grey.
Paper
Page background
Ink
Primary text, dark sections
Signal
Primary accent (violet): CTAs, links, highlights
Mint
Secondary accent: live status, success, highlights
Signal tint
Lighter violet: hovers, gradients
Sky
Violet accent on dark backgrounds
Tint
Violet wash: chips, cards
Ink 70
Body text (muted)
Ink 40
Captions, labels
Hairline
Borders, dividers
Type
Display · Inter Tight
Launch a global money app
Headlines and section titles. Tight negative tracking, big scale.
Serif accent · Instrument Serif
the operating layer for stablecoin neobanking
Editorial emphasis inside headlines. Used sparingly, for warmth.
Body · Inter Tight
Accounts, cards and cross-border payments, your brand, live in days.
Running text. Comfortable line length, generous leading.
Label · IBM Plex Mono
The operating layer
Eyebrows, captions and system labels. Uppercase, wide tracking.
UI
Eyebrow
Mono, uppercase, wide tracking, with a small signal dot. Labels a section.
Surfaces
Hairline dividers over boxes. Rounded-2xl/3xl. Soft, low shadows only.